The Only 3 Ways To Make More Money In Your Business

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This is going to be one of those "basic" posts that provides some very simple yet profound information that "everybody knows".

However, I'd be willing to bet at least 9 out of 10 business owners are not actively thinking about and operating off what I'm about to share.

And yet THEY ABSOLUTELY SHOULD BE… regularly during the day-to-day managing of their businesses… because these are the only ways to increase business profits.

It's truly amazing how we sometimes have to remind ourselves of the very core basics of what we do in order to quickly and easily make more more money.

I find it's often these elements – the simple base principles and not the fancy techniques – that are the keys to serious profits.

So here we go with…

The Only 3 Ways To Make More Money In Your Business

1. Increase the number of people you sell to – this is simple and just means get more people through the front door and sold to so you have a larger number of customers

2. Increase the size of each transaction – this is making more profit from each sale you make by creating higher-profit products that increase your profit-per-sale statistic

3. Increase the frequency of transactions – this is making more sales to the same person so coupled with #2 above you're continually increasing your profit-per-customer statistic

How simple is that right?

And it's very simple to keep track of how you're doing on each point.

If you just keep the statistics of "Number of customers", "Profit-per-sale" and "Profit-per-customer" you'll always know exactly where you need to improve to boost your current profits.

So let me ask you… how are you doing at each point and how can you increase them right now?

Answer those… then put your answers into action.

I guarantee you'll be taking home a lot more money as a result!

Interview – Golden Prodigy Series

Golden Prodigy Interview Series

I was recently interviewed by a guy named Andy Sacker for his "Golden Prodigy Interview Series".

The topic of the interview was copywriting as a main theme although we discussed various concepts and ideas on both marketing, advertising and running a business as broader fields.

As I often share when speaking at seminars, I have spent well into the 6-figure range on my own education (the majority specifically on copywriting) and worked with some of the very best in the industry.

So I really packed the information into this hour or so long talk.

If you're interested in hearing it or grabbing a copy (there's actually a free 10 minute audio sample available on the page at this point) just click on this link…

Stephen Georgulis – Golden Prodigy Interview

You can also get information on the rest of the series Andy's put together if you want more.

Check it out and leave me a comment below letting me know what you think.

Steve

The Single Most Powerful Way To Increase Profits

If I was to tell you, in a genuine and believable way, that I knew a secret technique I could share with you that would allow you to increase your advertising response and profits by 200%, 500% or even as much as 3000% overnight – you'd no doubt be very interested in discovering what it was.

Well I do know a technique that I've seen do just that many times – only it's not a secret.

And if you've been a student of direct-response advertising for any length of time then chances are you've probably heard all about it before.

While that may be so, it bares pointing out continually because it's just that important.

I still meet far too many business owners and entrepreneurs who just don't apply this technique anywhere near the degree they should be – and are throwing away boatloads of profit as a result.

Above all else…

It is the single most powerful way to make more money with less effort than any other I know.

And it's E-A-S-Y!

All the way back to the classic direct response advertising texts of Ogilvy, Caples, Schwartz and others you can read about it.

It worked then and it continues to work amazingly well through to today.

Yes, it's the simple strategy of…

Testing & Measuring

ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and moreWhile market research is important and makes an incredible difference to response of any marketing campaign or ad, it's near impossible to know for sure the exact appeal or statement that will trigger the most prospects to take action on any offer you make.The same appeal, expressed in different ways, can change response dramatically.

So even if you've spent many hours learning about your market, crafting a potent marketing strategy and writing amazing benefit-driven, emotion-rich copy, you can still miss out on the lion's share of profits… if you fail to use this strategy.

For example…

I once sat at my desk looking over 4 fantastic pieces of advertising designed to sell carpet cleaning services.

Each was a great ad with all the elements of powerful, response-grabbing copy. There was no question each would succeed, I was sure of that.

And they did!

But here's the kicker…

One of those ads outpulled the other 3 by over 10 times!

So while it would have cost the business owner the same to send out any of the other 3 versions, he would have been making 10 times less if he hadn't tested and measured each.

Can you believe that? A 1000% difference in profits just from a different version of a similar ad.

How much more do you think he made over the space of a year that he would've missed out on otherwise?

Right – a LOT.

And just so you know it was the last of the 4 versions to be crafted.

But the moral of this story is not the last version is best… it's to test and measure – and never stop!

Because while that's a great example to show the power of testing and measuring in a very short amount of time…

I've seen cases where response has been increased up to well over 5000% by testing and measuring elements until the best result possible is achieved!

Everything can be tested!

The sky really is the limit.

Headlines, offers, price and layout are the biggest I've noticed so try them first.

Then from there you can tweak smaller elements until your campaign or ad is a well-oiled machine – churning out maximum profits on a consistent basis.

The thing is to never forget that…

Just by tweaking your marketing funnel or advertising you can easily give yourself a pay rise with very little extra work.

If you're clever and do it in small increments you can do this with very little risk and continually increasing profits.

So why wouldn't you?

Stephen