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ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and more If you ads and copy are not getting results then it pretty much comes down to one simple factor.

What is it you ask?

Well it's funny that you're asking because that's what you should be doing with your market.

If you're not getting the results you want in your advertising copy then…

You simply don't know your market well enough.

It really just comes down to RESEARCH.

I've found time and time again that the only time I've ever had what most people call 'writers block' is when I didn't quite know the market I was writing for well enough. It's actually a symptom of lack of knowledge.

All I'd do on the few occasions I've encountered this in writing for clients, is go back and do some more work researching – the copy would flow from me soon after.

The same applies to getting results with your marketing and copy. If they're not forthcoming then it's time to take a step back.

The truth is researching doesn't have to be hard. There's lots of ways one can find out about there market.

What sells currently? What ads seem to be working for others? What do the prospects and customers in the market think?

These are simple questions to ask yourself.

But to really know you need to be looking deeper, actually getting in to the thoughts of your market.

The two best ways to do this are SURVEYS and INTERVIEWS.

I'll talk about these more in future posts but for now the point to understand is…

If you're not getting the response you want from your market, there's something you're missing.

It could be in the product, the offer or the copy (the presentation of the offer). The fact remains the same.

It's dead simple and yet I see it time and time again with new clients coming to me for help. Copy being written with limited (if any) real understanding of the market.

So have a think about how this might apply to your business and then get to work developing a real, in-depth understanding of your market.

And stay tuned for more on the specific techniques on how to do this. I know you'll find them very beneficial.


Filed under Copywriting, Copywriting Basics, Market Research by  #


If you've been marketing online for any length of time then you likely know the value of blogging and just how beneficial it is to any internet marketing strategy.

I've been absent from my various blogs for quite some months due to a massive workload of copy projects but once through this workload I'm going to be restructuring my business to concentrate more on personal projects and work with my closest clients.

Blogging will no doubt play a huge part in this and so I've been brushing up on my knowledge and skillset in this area at every chance possible.

In doing so, I recently came across this fantastic presentation given by Matt Cutts of Google.

While I've always been known as a copywriter first and foremost, I've learned an awful lot about online marketing in the last few years – almost by default.

From writing copy for various top marketers and entrepreneurs, as well as attending numerous seminars and more… it's amazing how much one picks up!

This presentation really does cover all the basics you could ever need to know… and even goes into more advanced concepts that anyone who blogs seriously will at some point find very valuable.

It goes for a bit but I really suggest taking the time to watch it because the content is that good.

At the very least you will brush up on your blogging basics. At best you will learn a LOT and all of perfectly aligned to getting more traffic from Google and the other search engines using a simple Wordpress blog.


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This will be an easy post to digest – just like the concept revealed in it.

These 5 simple words are the key to your copywriting success.


Because no matter what else your wonderful promotional piece may contain, be it fancy techniques – beautiful verse – amazing graphics…

If you're missing this element, no one will care about your copy.

They won't like it – won't read it – and certainly won't buy from it.

I would even guarantee you (if I could from inside your computer screen) that not one of them would even get through it.

They would simply have no reason to read past the first few lines!

So are you ready?

Just 5 simple words that lay at the very base of your copywriting success.

Here they come…

"What's in it for me?"

Simple right?

So simple in fact that many people don't pay near enough attention to it.

I see ads, websites and sales letters that have all manner of apparently wonderful copywriting technique to them and yet they fail.

They fail to really answer this question for the prospect and therefore fail to sell.

There's many elements to powerful, persuasive and most importantly effective copy. Before all of them comes this simple phrase.

When writing your next promotion make sure you deal with it as thoroughly and powerfully as possible.

If you do, you'll be on the road to higher conversion rates, more sales and greater profits with almost no extra effort.

Until next time,


Filed under Copywriting, Copywriting Basics by  #


ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and more

"Your copy is so easy to read. I was through it so quickly!"

Ask any great copywriter and they'll tell you this sort of a comment is a great sign.

Ease and speed of the read are two of the critical elements of great copy.

And it's one of the seemingly subtle elements that separate high-level pros from everyone else.

Luckily, with some simple shifts in your writing, you can take this tip to the bank.

Do it well, the results will be dramatic. You will feel (and see) immediate improvement.

'Quicker' Copy increases readership and response on several levels.

1) There's less for the prospect to read. Not only will it be easier to get through – it will look far less daunting on the page before they even start.

2) Your message will be more powerful. When you make it short and sharp, you almost automatically cut the fluff.

3) The main points will stand clear. With all the unnecessary chatter out of the way, the points your prospects really need to hear will be impossible to miss.

Overall, you will increase the number of prospects who read your message and make your point to them faster and more powerfully.

That means higher conversions and more profits – all with less effort.

So have a look at your sales letters, ads and email copy.

Spend a little time stripping off the fat and making your copy 'quicker'.

It's really not that hard and you'll immediately feel the difference… right before you see it in your bottom line.

Til next time.


Filed under Copywriting, Copywriting Techniques by  #


Having fun! (more on that in a moment)

G'day friend,

Let me first say, welcome.

If you're viewing this post you're either arriving at this blog at it's very beginning — or are enjoying it so much you've decided to search back through the archives for the earliest post(s).

Regardless, I'm glad you found it.

As the title of this first post (and blog header) says, this blog is about several topics main topics (in no particular order)

1) Marketing

2) Advertising

3) Copywriting

And in covering each of these things I hope your time spent here will be educational and ultimately…


That's what it's all about right?

You want to get some bang for your buck! (Especially if you have to look at my handsome mug for any reasonable length of time)

But I want to go deeper for a moment.

There was one more element that both this blog and my business (not to mention my general outlook on life) are all about.


Why you ask? That's childish. Business and money-making are serious activities.

And right you are.

It's no joke when someone can't sleep at night with worry about how they'll pay their bills.

No fun when a parent has to look their child in the eye and say no to the simple pleasures every kid should get to enjoy.

Painful when you know you can achieve so much more but are stuck in a job – and perhaps even life – you're just not happy with.

But as serious as these matters are I'd challenge you it's still about having fun.

Quite simply, if you're not having fun…

You're not making as much money as you could.

And chances are your life is the way it is (at least in part) because of this.

Think about it for a moment. You know I'm right.

Perhaps you crawl out of bed in the morning 20mins or more late. Unenthusiastically you get ready for work.

If you're like most people I know, by the time you even get to work you feel you've earned a paycheck. (Not too many places where traffic or congestion on public transport are decreasing right?)

From that point on it's all about "getting through the day".

It doesn't have to be this way.

No matter your age, where you come from, your favortie hobbies — you can have the lifestyle you desire.

If you hang around I'll do my best to help you do that.

You'll discover:

  • Ways to massively improve your marketing with simple, easy-to-apply strategies.
  • Advertising insights that can help bring in more customers, sales and profits than you could hope for.
  • Copywriting techniques that will give you the power to communicate with your clients (and in fact anyone in life) more dynamically and powerfully than ever before.

And hopefully, I can do all this and make it fun for you. (A little laugh or smile makes all the difference some times!)

So thank you again for giving me your valuable time.

I'll do my best to make it worth your while.

Talk soon.


Filed under General Stuff by  #