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Golden Prodigy Interview Series

I was recently interviewed by a guy named Andy Sacker for his "Golden Prodigy Interview Series".

The topic of the interview was copywriting as a main theme although we discussed various concepts and ideas on both marketing, advertising and running a business as broader fields.

As I often share when speaking at seminars, I have spent well into the 6-figure range on my own education (the majority specifically on copywriting) and worked with some of the very best in the industry.

So I really packed the information into this hour or so long talk.

If you're interested in hearing it or grabbing a copy (there's actually a free 10 minute audio sample available on the page at this point) just click on this link…

Stephen Georgulis – Golden Prodigy Interview

You can also get information on the rest of the series Andy's put together if you want more.

Check it out and leave me a comment below letting me know what you think.

Steve

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1Password iconTo kick off my new recommendation posts I'll be starting with the most important piece of software I think you can own… a password manager.

As I operate on Macs whenever possible my recommendation is…

1Password from Agile Solutions

It's quite simply the best Password manager available on any system regardless and would actually be my preference on Windows too if it was a bit further developed (they currently only have an Alpha version available).

I love it for so many reasons including the ability to store…

  • As many passwords as you could want (I think I'm getting upwards towards a thousand these days)
  • Account data including servers, FTP, emails and more
  • Secure notes and even software keys and info

All of this and more comes packaged in a super cool interface – so much so a friend who saw it a few weeks back said "Wow, that's cool!" when he saw me log into it.

Even cooler is the ability to sync this information across all of your machines and phone with a simple piece of software called Dropbox (which I'll be posting about shortly).

I have 1Password installed on 2 Macs, 2 Windows pcs and my iPhone and all I do is change data on one and it's automatically changed on all others. All of my logins, accounts and more with me wherever I go – so cool!

I could a lot more about it… rave for days about how awesome it is… but I'll leave it there and just tell you to check it out for yourself.

Honestly, calling it a steal for the price it goes for is one of the understatements of the century. Get it now.

Steve

P.S As 1Password isn't fully developed for Windows yet I still recommend Roboform if you really want this magical software now (who wouldn't!) and don't want to wait for 1Password to catch up.

Filed under Recommended, Software by  #

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Hi, Stephen Georgulis here with a quick post that is basically for testing purposes (but does have a quick announcement at the end).

I mentioned at the end of yesterday's post that I was testing how quick Google Caffeine would index it… which would consequently have it appearing on Page 1 due to the target keyword being relatively low competition.

Well the results came in… quickly!

In fact, it took just a measly 50 seconds or so for my post to be indexed and appearing on Page 1 of Google for my chosen keyword term. Pretty incredible.

But it gets better. Today I'm testing a new Wordpress Plugin that should make this process even faster – in fact, INSTANTANEOUS!

So this is actually another test and just for fun – with another very low competition keyword for simplicity – I've chosen to briefly talk about myself.

Yes me, Stephen Georgulis.

But rather than just rumble on about myself for a minute I'm going to combine this test with a genuine announcement.

I'm going to start posting as I think of it about some of my favourite tools and resources – beginning today.

I find that when you're on a computer or doing business all the time you come across hardware, software and other tools that make life so much easier and lots of other people don't know about.

For example, I work with some guys who are 7-figure earners online… and yet they don't even have password managers on their computers! (Insane I know!)

So I've decided I'm going to blog about all sorts of recommendations on here too. Kind of like a "Stephen Georgulis Seal of Approval" I guess, but even if I don't think something is the best of it's kind I will still mention it if I think it's value.

So that's all for now but stay tuned folks. I'll probably give my first recommendation (bet you can't guess what that might be) later today.

Cheers,
Steve

Filed under General Stuff, Search Engine Optimization by  #

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The Copywriting Ninja Website Clip


I was speaking at a £20,000-per-head mentoring "get together" late last week in England (that's over US$31,000 at current conversion rate as I write this for all of you who like to go by USD).

It's called the Churchill Apprentice Programme (yes, that's how you spell "program" in good 'ole Britain) and it's run by my good friends who I work very closely (in fact, almost exclusively) with these days from the Cambridge Business Academy.

I gave a couple of presentations that touched on various elements required to build and run a 7-figure business as part of this "Orientation" meeting we had for the new gang of students.

As many people who know me have heard, I've spent well into the 6-figure bracket on my personal marketing and especially copywriting education.

Well,  I literally packed everything I could from that education into these two talks about the fundamental but most powerful ways to make more money as an entrepreneur and specifically internet marketer.

I'm planning to share a few the ideas I revealed on here in the coming weeks and today I wanted to start with the idea of BRANDING.

Now, if you're part of the direct response advertising world it's possible you're rearing your head right now and are ready to say I know nothing about marketing… but please bear with me momentarily.

You see, I'm very much a direct response zealot. I laugh almost daily at the silly ads I see on tv created at ridiculous costs and worth very little to nothing in terms of maximizing sales for the advertiser who's paid for them (particularly if they're smaller to medium size or even worse, local businesses).

If you know anything about getting the most from your advertising then you would no doubt you shake your head along with me if we were in the same room.

However, as I shared with the small group of 15 I was talking to in Cambridge last week, there's still some real validity to what those "creative advertising" commercials do that we as direct marketers can use.

And as I've already mentioned, that is the strategy of branding.

Let me give you a great example I shared during one of my talks…

Ever since I started copywriting back in 2005 I have gone by the name "The Copywriting Ninja" and operated through my website of the same name which you can see above at the top of this post.

Truthfully, I picked it right from beginning, intentionally and purposely.

In addition, the colour scheme of my site and even business cards (the latter of which I must admit I almost never use) has always been the same – purple (because it's my favourite colour), black (because that's what ninjas wear right?) and then of course blended in with white background because as a direct marketer I know the value of maximum readability to any piece of copy.

But having said that I've never made any real effort to ensure I'm introduced as such when speaking at events or even on webpages mentioning me.

And yet here's what's happened… literally since a few months after I launched my copywriting career…

Everyone remembers me as "The Copywriting Ninja".

I distinctly remember going to an event in Sydney (my home town) in 2006. I attended the same event in another part of Australia the year before, less than 2 months after beginning my career.

Somewhat unbelievably to me people were stopping me left right and centre to say hello and shake my hand.

Now, at the risk of sounding pompous or arrogant I wasn't surprised this was happening – I knew many of the audience would know me well from my association with the seminar organizers.

But what did surprise me is that they'd almost all say "hi, you're that ninja copywriter aren't you?"… or "you're that purple copywriter ninja guy!".

Even if they didn't remember my name fully, they each… and I literally mean every single one… remembered either "ninja", "copywriter" or the colour purple.

Now as I've said, it was essentially direct response all the way for me through my site and yet with just a clever and yet delicate effort to make myself stand out, I was able to literally brand myself into the mind of many people who otherwise might have just forgotten my name in the sea of supposed "copy experts" who float around such events.

So let me ask you, without sacrificing response or in any way lessening the power of your advertising messages… what could you do right now to get the power of branding working for you in YOUR business?

Steve

P.S As a little aside I actually chose this as the first strategy to reveal today as I wanted to do a little test with speed of ranking after Google's Caffeine update recently – specifically using a longer tail term like "the copywriting ninja". Be interesting to see what happens and report on it in a future post so stay tuned.

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If I was to tell you, in a genuine and believable way, that I knew a secret technique I could share with you that would allow you to increase your advertising response and profits by 200%, 500% or even as much as 3000% overnight – you'd no doubt be very interested in discovering what it was.

Well I do know a technique that I've seen do just that many times – only it's not a secret.

And if you've been a student of direct-response advertising for any length of time then chances are you've probably heard all about it before.

While that may be so, it bares pointing out continually because it's just that important.

I still meet far too many business owners and entrepreneurs who just don't apply this technique anywhere near the degree they should be – and are throwing away boatloads of profit as a result.

Above all else…

It is the single most powerful way to make more money with less effort than any other I know.

And it's E-A-S-Y!

All the way back to the classic direct response advertising texts of Ogilvy, Caples, Schwartz and others you can read about it.

It worked then and it continues to work amazingly well through to today.

Yes, it's the simple strategy of…

Testing & Measuring

ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and moreWhile market research is important and makes an incredible difference to response of any marketing campaign or ad, it's near impossible to know for sure the exact appeal or statement that will trigger the most prospects to take action on any offer you make.The same appeal, expressed in different ways, can change response dramatically.

So even if you've spent many hours learning about your market, crafting a potent marketing strategy and writing amazing benefit-driven, emotion-rich copy, you can still miss out on the lion's share of profits… if you fail to use this strategy.

For example…

I once sat at my desk looking over 4 fantastic pieces of advertising designed to sell carpet cleaning services.

Each was a great ad with all the elements of powerful, response-grabbing copy. There was no question each would succeed, I was sure of that.

And they did!

But here's the kicker…

One of those ads outpulled the other 3 by over 10 times!

So while it would have cost the business owner the same to send out any of the other 3 versions, he would have been making 10 times less if he hadn't tested and measured each.

Can you believe that? A 1000% difference in profits just from a different version of a similar ad.

How much more do you think he made over the space of a year that he would've missed out on otherwise?

Right – a LOT.

And just so you know it was the last of the 4 versions to be crafted.

But the moral of this story is not the last version is best… it's to test and measure – and never stop!

Because while that's a great example to show the power of testing and measuring in a very short amount of time…

I've seen cases where response has been increased up to well over 5000% by testing and measuring elements until the best result possible is achieved!

Everything can be tested!

The sky really is the limit.

Headlines, offers, price and layout are the biggest I've noticed so try them first.

Then from there you can tweak smaller elements until your campaign or ad is a well-oiled machine – churning out maximum profits on a consistent basis.

The thing is to never forget that…

Just by tweaking your marketing funnel or advertising you can easily give yourself a pay rise with very little extra work.

If you're clever and do it in small increments you can do this with very little risk and continually increasing profits.

So why wouldn't you?

Stephen