The King Concept of Copywriting

This will be an easy post to digest – just like the concept revealed in it.

These 5 simple words are the key to your copywriting success.

Why?

Because no matter what else your wonderful promotional piece may contain, be it fancy techniques – beautiful verse – amazing graphics…

If you're missing this element, no one will care about your copy.

They won't like it – won't read it – and certainly won't buy from it.

I would even guarantee you (if I could from inside your computer screen) that not one of them would even get through it.

They would simply have no reason to read past the first few lines!

So are you ready?

Just 5 simple words that lay at the very base of your copywriting success.

Here they come…

"What's in it for me?"

Simple right?

So simple in fact that many people don't pay near enough attention to it.

I see ads, websites and sales letters that have all manner of apparently wonderful copywriting technique to them and yet they fail.

They fail to really answer this question for the prospect and therefore fail to sell.

There's many elements to powerful, persuasive and most importantly effective copy. Before all of them comes this simple phrase.

When writing your next promotion make sure you deal with it as thoroughly and powerfully as possible.

If you do, you'll be on the road to higher conversion rates, more sales and greater profits with almost no extra effort.

Until next time,

Stephen

Quick Copy – Quick Profits

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"Your copy is so easy to read. I was through it so quickly!"

Ask any great copywriter and they'll tell you this sort of a comment is a great sign.

Ease and speed of the read are two of the critical elements of great copy.

And it's one of the seemingly subtle elements that separate high-level pros from everyone else.

Luckily, with some simple shifts in your writing, you can take this tip to the bank.

Do it well, the results will be dramatic. You will feel (and see) immediate improvement.

'Quicker' Copy increases readership and response on several levels.

1) There's less for the prospect to read. Not only will it be easier to get through – it will look far less daunting on the page before they even start.

2) Your message will be more powerful. When you make it short and sharp, you almost automatically cut the fluff.

3) The main points will stand clear. With all the unnecessary chatter out of the way, the points your prospects really need to hear will be impossible to miss.

Overall, you will increase the number of prospects who read your message and make your point to them faster and more powerfully.

That means higher conversions and more profits – all with less effort.

So have a look at your sales letters, ads and email copy.

Spend a little time stripping off the fat and making your copy 'quicker'.

It's really not that hard and you'll immediately feel the difference… right before you see it in your bottom line.

Til next time.

Steve