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	<title>The Stephen Georgulis Blog &#187; Copywriting Basics</title>
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	<link>http://www.stephengeorgulis.com</link>
	<description>Marketing, advertising, copywriting, making money and most of all... having fun!</description>
	<lastBuildDate>Sun, 15 Aug 2010 18:19:40 +0000</lastBuildDate>
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		<copyright>Stevo</copyright>
		<itunes:author>Stevo</itunes:author>
		<itunes:summary>Marketing, advertising, copywriting, making money and most of all... having fun</itunes:summary>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		
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		<title>The Irresistible Offer &#8211; Great Example</title>
		<link>http://www.stephengeorgulis.com/2010/08/15/the-irresistible-offer-great-example/</link>
		<comments>http://www.stephengeorgulis.com/2010/08/15/the-irresistible-offer-great-example/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 18:19:40 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Basics]]></category>
		<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[Irresistible Offers]]></category>
		<category><![CDATA[irresistible offer]]></category>

		<guid isPermaLink="false">http://www.stephengeorgulis.com/?p=167</guid>
		<description><![CDATA[<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyODE4OTU1NjQ3MjgmcHQ9MTI4MTg5NTU3NTEzOCZwPTExOTMxJmQ9c3RhbmRhcmQmZz*xJm89NDIyY2IxODQ2MDVh/NDk1Yzk2NDRlNDZlNzkzMTQzMmE=.gif" border="0" alt="" width="0" height="0" /><a  href="http://www.imagechef.com/" target="_blank"> <img class="alignleft" style="border: 3px solid white;" src="http://cdn-img1.imagechef.com/w/100815/samp26142b5043d669b7.jpg" alt="ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and more" width="240" height="240" /> </a></p>
<p>During recent teaching I&#039;ve done for the prestigious Churchill Apprenticeship Programme and the <a  href="http://www.stephengeorgulis.com/2010/08/04/interview-golden-prodigy-series/" target="_blank">Genius Series Interviews</a> I have focused on the &#034;big stuff&#034;&#8230;</p>
<p>&#8230; revealing the quickest, easiest and yet most powerful ways to get loads more customers, higher conversions, and make far greater profits in any business.</p>
<p><a  href="http://www.stephengeorgulis.com/2010/08/15/the-irresistible-offer-great-example/" class="more-link">More on The Irresistible Offer &#8211; Great Example</a></p>


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		<title>The Single Most Powerful Way To Increase Profits</title>
		<link>http://www.stephengeorgulis.com/2009/11/01/single-most-powerful-way-to-increase-profit/</link>
		<comments>http://www.stephengeorgulis.com/2009/11/01/single-most-powerful-way-to-increase-profit/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 11:10:54 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Copywriting Basics]]></category>
		<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[increase profits]]></category>
		<category><![CDATA[test and measure]]></category>
		<category><![CDATA[testing and measuring]]></category>

		<guid isPermaLink="false">http://www.stephengeorgulis.com/?p=55</guid>
		<description><![CDATA[<p>If I was to tell you, in a genuine and believable way, that I knew a secret technique I could share with you that would allow you to <strong>increase your advertising response and profits by 200%, 500% or even as much as 3000% <span style="text-decoration: underline;">overnight</span></strong> &#8211; you&#039;d no doubt be very interested in discovering what it was.</p>
<p><a  href="http://www.stephengeorgulis.com/2009/11/01/single-most-powerful-way-to-increase-profit/" class="more-link">More on The Single Most Powerful Way To Increase Profits</a></p>


]]></description>
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		<title>Why Your Ads and Copy Are Failing</title>
		<link>http://www.stephengeorgulis.com/2009/10/26/why-your-ads-and-copy-are-failing/</link>
		<comments>http://www.stephengeorgulis.com/2009/10/26/why-your-ads-and-copy-are-failing/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 19:28:12 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Copywriting Basics]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising basics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing basics]]></category>

		<guid isPermaLink="false">http://www.stephengeorgulis.com/?p=15</guid>
		<description><![CDATA[<p><a  href="http://www.imagechef.com/" target="_blank"> <img class="alignleft" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px; border: 2px solid black;" src="http://cdn-img1.imagechef.com/w/091118/samp975f87d8f50bc4fb.jpg" alt="ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and more" width="140" height="140" /> </a>If you ads and copy are not getting results then it pretty much comes down to one simple factor.</p>
<p>What is it you ask?</p>
<p>Well it&#039;s funny that you&#039;re asking because that&#039;s what you should be doing with your market.</p>
<p><a  href="http://www.stephengeorgulis.com/2009/10/26/why-your-ads-and-copy-are-failing/" class="more-link">More on Why Your Ads and Copy Are Failing</a></p>


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		<item>
		<title>The King Concept of Copywriting</title>
		<link>http://www.stephengeorgulis.com/2009/03/27/the-king-concept-of-copywriting/</link>
		<comments>http://www.stephengeorgulis.com/2009/03/27/the-king-concept-of-copywriting/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 02:49:42 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Copywriting Basics]]></category>

		<guid isPermaLink="false">http://www.stephengeorgulis.com/?p=30</guid>
		<description><![CDATA[<p>This will be an easy post to digest &#8211; just like the concept revealed in it.</p>
<p>These 5 simple words are the key to your copywriting success.</p>
<p>Why?</p>
<p>Because no matter what else your wonderful promotional piece may contain, be it fancy techniques &#8211; beautiful verse &#8211; amazing graphics&#8230;</p>
<p><a  href="http://www.stephengeorgulis.com/2009/03/27/the-king-concept-of-copywriting/" class="more-link">More on The King Concept of Copywriting</a></p>


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