The Irresistible Offer – Great Example

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During recent teaching I've done for the prestigious Churchill Apprenticeship Programme and the Genius Series Interviews I have focused on the "big stuff"…

… revealing the quickest, easiest and yet most powerful ways to get loads more customers, higher conversions, and make far greater profits in any business.

Naturally there was quite a bit of discussion about the concept of…

The Irresistible Offer

So today I want to give you a brief but very powerful example of one that I shared with my recent students.

Back home in Australia, a few hours down south from where I grew up in Sydney I believe, there's a used car salesman who's offer is a perfect example of irresistible.

I was told about this by a friend and fellow copywriter Brett McFall and it really is something.

Listen to this…

When you buy a used car from him he let's you drive it for a week before making up your mind!

Yep, you heard it right. You can pick a car and take it home for a week with absolutely no risk whatsoever.

If you don't like it after using it for a week… you just took it back to him!

How good is that? How many dealers do you think would let you drive a car to your hearts content for a week before making a final decision?

Now, I could be wrong on the time period. It may even be more but it was at least a week which is pretty amazing.

Of course you had paid for the car so the deal was done even though he was genuinely leaving you with no-risk in having done so.

As a marketer it's important to recognize the psychology of doing that from the perspective of preventing more people coming back than only those who were genuinely not happy.

But it doesn't change the fact he was removing all the risk for his customers whatever way you looked at it.

Here's why…

Not only could you return the car and get a new one if you wanted, but you could even get a full refund!

So not only was he removing any risk of the customer getting a car they weren't 100% happy with, he wasn't even locking the customer in to having to buy from him one way or another – another objection the customer may have had to stop them going through with the sale.

I could go into a lot more detail but I'll leave it up to you to consider just how powerful what I've just shared is.

If you analyze this offer, especially by comparing it with any other offer in that industry it really is just too good to refuse for the prospect.

And that of course leads one to the million dollar question…

Wouldn't he lose money doing that sort of thing?

In short… NO!

Ask yourself…

  • How many more people do you think buy from him instead of another dealer because they have no risk?
  • How many people would rave and tell their friends and family about this guy to advertise for him by word of mouth?
  • How many of these people would go back and buy from him again and again over a lifetime?

The answer a LOT!

Even if someone did come back after buying a car and change it for another from him…

Even if they added some wear and tear in testing the car out…

And even if some people did come back and actually take a full refund…

All of this is a mere fraction in terms of cost compared to the extra money he'd make from more customers and sales as a result of such an incredible offer.

So with that in mind how can you do something amazing like this to construct irresistible offers in your own business?

The fact is that most consumers are good people and are just interested in getting the best deal they can – not screwing you over.

So take away all the reasons they could have to shop with someone else by presenting them with an offer to good to refuse and they'll heap money on you like never before.

P.S A little extra tip for knowing you have an irresistable offer – it should hurt!

If you're not thinking twice about whether you're going TOO FAR then you're offer isn't irresistible just yet. 🙂

The Only 3 Ways To Make More Money In Your Business

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This is going to be one of those "basic" posts that provides some very simple yet profound information that "everybody knows".

However, I'd be willing to bet at least 9 out of 10 business owners are not actively thinking about and operating off what I'm about to share.

And yet THEY ABSOLUTELY SHOULD BE… regularly during the day-to-day managing of their businesses… because these are the only ways to increase business profits.

It's truly amazing how we sometimes have to remind ourselves of the very core basics of what we do in order to quickly and easily make more more money.

I find it's often these elements – the simple base principles and not the fancy techniques – that are the keys to serious profits.

So here we go with…

The Only 3 Ways To Make More Money In Your Business

1. Increase the number of people you sell to – this is simple and just means get more people through the front door and sold to so you have a larger number of customers

2. Increase the size of each transaction – this is making more profit from each sale you make by creating higher-profit products that increase your profit-per-sale statistic

3. Increase the frequency of transactions – this is making more sales to the same person so coupled with #2 above you're continually increasing your profit-per-customer statistic

How simple is that right?

And it's very simple to keep track of how you're doing on each point.

If you just keep the statistics of "Number of customers", "Profit-per-sale" and "Profit-per-customer" you'll always know exactly where you need to improve to boost your current profits.

So let me ask you… how are you doing at each point and how can you increase them right now?

Answer those… then put your answers into action.

I guarantee you'll be taking home a lot more money as a result!