March 27, 2009
This will be an easy post to digest – just like the concept revealed in it.
These 5 simple words are the key to your copywriting success.
Why?
Because no matter what else your wonderful promotional piece may contain, be it fancy techniques – beautiful verse – amazing graphics…
If you're missing this element, no one will care about your copy.
They won't like it – won't read it – and certainly won't buy from it.
I would even guarantee you (if I could from inside your computer screen) that not one of them would even get through it.
They would simply have no reason to read past the first few lines!
So are you ready?
Just 5 simple words that lay at the very base of your copywriting success.
Here they come…
"What's in it for me?"
Simple right?
So simple in fact that many people don't pay near enough attention to it.
I see ads, websites and sales letters that have all manner of apparently wonderful copywriting technique to them and yet they fail.
They fail to really answer this question for the prospect and therefore fail to sell.
There's many elements to powerful, persuasive and most importantly effective copy. Before all of them comes this simple phrase.
When writing your next promotion make sure you deal with it as thoroughly and powerfully as possible.
If you do, you'll be on the road to higher conversion rates, more sales and greater profits with almost no extra effort.
Until next time,
Stephen
Filed under Copywriting, Copywriting Basics