Quick Copy – Quick Profits

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"Your copy is so easy to read. I was through it so quickly!"

Ask any great copywriter and they'll tell you this sort of a comment is a great sign.

Ease and speed of the read are two of the critical elements of great copy.

And it's one of the seemingly subtle elements that separate high-level pros from everyone else.

Luckily, with some simple shifts in your writing, you can take this tip to the bank.

Do it well, the results will be dramatic. You will feel (and see) immediate improvement.

'Quicker' Copy increases readership and response on several levels.

1) There's less for the prospect to read. Not only will it be easier to get through – it will look far less daunting on the page before they even start.

2) Your message will be more powerful. When you make it short and sharp, you almost automatically cut the fluff.

3) The main points will stand clear. With all the unnecessary chatter out of the way, the points your prospects really need to hear will be impossible to miss.

Overall, you will increase the number of prospects who read your message and make your point to them faster and more powerfully.

That means higher conversions and more profits – all with less effort.

So have a look at your sales letters, ads and email copy.

Spend a little time stripping off the fat and making your copy 'quicker'.

It's really not that hard and you'll immediately feel the difference… right before you see it in your bottom line.

Til next time.


Marketing, Advertising, Copywriting, Making Money and Most of All…

Having fun! (more on that in a moment)

G'day friend,

Let me first say, welcome.

If you're viewing this post you're either arriving at this blog at it's very beginning — or are enjoying it so much you've decided to search back through the archives for the earliest post(s).

Regardless, I'm glad you found it.

As the title of this first post (and blog header) says, this blog is about several topics main topics (in no particular order)

1) Marketing

2) Advertising

3) Copywriting

And in covering each of these things I hope your time spent here will be educational and ultimately…


That's what it's all about right?

You want to get some bang for your buck! (Especially if you have to look at my handsome mug for any reasonable length of time)

But I want to go deeper for a moment.

There was one more element that both this blog and my business (not to mention my general outlook on life) are all about.


Why you ask? That's childish. Business and money-making are serious activities.

And right you are.

It's no joke when someone can't sleep at night with worry about how they'll pay their bills.

No fun when a parent has to look their child in the eye and say no to the simple pleasures every kid should get to enjoy.

Painful when you know you can achieve so much more but are stuck in a job – and perhaps even life – you're just not happy with.

But as serious as these matters are I'd challenge you it's still about having fun.

Quite simply, if you're not having fun…

You're not making as much money as you could.

And chances are your life is the way it is (at least in part) because of this.

Think about it for a moment. You know I'm right.

Perhaps you crawl out of bed in the morning 20mins or more late. Unenthusiastically you get ready for work.

If you're like most people I know, by the time you even get to work you feel you've earned a paycheck. (Not too many places where traffic or congestion on public transport are decreasing right?)

From that point on it's all about "getting through the day".

It doesn't have to be this way.

No matter your age, where you come from, your favortie hobbies — you can have the lifestyle you desire.

If you hang around I'll do my best to help you do that.

You'll discover:

  • Ways to massively improve your marketing with simple, easy-to-apply strategies.
  • Advertising insights that can help bring in more customers, sales and profits than you could hope for.
  • Copywriting techniques that will give you the power to communicate with your clients (and in fact anyone in life) more dynamically and powerfully than ever before.

And hopefully, I can do all this and make it fun for you. (A little laugh or smile makes all the difference some times!)

So thank you again for giving me your valuable time.

I'll do my best to make it worth your while.

Talk soon.